The Art of Woo - G. Richard Shell (.mobi)

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

About the Author

G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School of Business at the University of Pennsylvania. His latest book, The Conscience Code: Lead with Your Values. Advance Your Career (HarperCollins Leadership), shows readers how to stand up for their core beliefs when the pressure is on to look the other way. His award-winning Bargaining for Advantage: Negotiation Strategies for Reasonable People (Penguin) is now in its third edition in multiple languages, and Springboard: Launching Your Personal Search for Success (Portfolio 2013) was named Business Book of the Year in the USA and was short-listed for Management Book of the Year by the British Library. He is also author of The Art of Woo: Using Strategic Persuasion to Sell Your Ideas (Portfolio 2007) (with Mario Moussa) and Make the Rules or Your Rivals Will (Crown Business 2004). He serves as Director of Wharton's Executive Negotiation Workshop and Strategic Persuasion Workshop. He has won multiple teaching and scholarly awards, had his work cited by the United States Supreme Court, and taught people from all walks of professional life, from Silicon Valley entrepreneurs and Fortune 500 CEOs to FBI hostage negotiators, Navy SEALs, and United Nations peacekeepers.